Monday, 17 March 2008

Editor's Letter issue 2






Hello Intrigue readers and welcome to issue 2 of Intrigue magazine. I would like to thank everyone for all the love and support shown so far. I would like to continue to help up and coming artists and fashion designers spread the word and make a difference. I have been inspired by all the talent I have seen since I started this project and I hope to see much much more.

This issue we have an exclusive interview with Gee from Roots Ent, a feature on UK producer extraordinaire Xces and tips on how you can do your own PR and make it in the music industry.

We have a new features writer on board!!! Miss Alexandra Hudson, we would like to welcome her to the Intrigue team. Check out her wicked features guys.

I hope you enjoy this issue as much as you enjoyed the last one and make sure you enter the competition to win £100!

Keep it locked

Be intrigued

Keep the faith

The Editor

Miss E.J

In Conversation with Gee! By E.J




Intrigue caught up with talented lyricist Gee from North London based camp ROOTS ENT. Check out what he had to say.

Tell us when you first started rapping, and what made you decide to persue your musical career ??


I first started rapping in early 2006, when me and my friends would buy blank tapes and record ourselves rhyming over instrumentals. I realised I had the ability to write poignant lyrics and and put it to music. I enjoyed the process of constructing a verse, a hook and bringing it to life in the booth.

How would you describe your music?


My music is essentially Hip Hop, although I draw inspiration from various genres, I would say my music is mainly conscious and influential, I talk about life and reality

Who would you say are your musical influences?

My musical influences range from Tupac to Michael Jackson and Bob Marley.

What would be your dream collaboration?

A dream collaboration would probably be with someone like John legend.

How would you compare yourself to other UK Hip Hop artists?

I don’t really like to compare myself to others, I am original in the sense that no one else has lived my life so I am inspired by my own experiences, therefore I am just me. People might listen to my music and make comparisons but I cant compare myself to any particular artist. I am confident in my abilities as an artist and a lyricist so lets just leave it up to the public to decide.


Photobucket

People say that the UK Hip Hop scene will never live up to the US Hip Hop scene, what do you think of this? And how do you think you compare to US Hip Hop artists?


There is some truth in that as UK Hip Hop is not so polished in terms of production, Hip Hop was born in the States so it is not surprising. As UK artists we need to start working with each other more and supporting home grown talent much more than we do. As I said I wouldnt like to compare myself to any particular artist but I am confident in my lyrical ability and I can hold my own when it comes to my music.


There is so much gun and knife violence going on in the UK at the moment which is being linked to the lyrical content of Hip Hop and Grime music. What do you think of this ? And would you be looking to try and change this view with your music?


There are a lot of artists that promote violence in their rhymes, the youths look up to them and feel influenced by what they are saying. What a lot of artists are not doing is taking something negative and creating something positive. I hope I can be part of a generation of change. As I see my music as being a vehicle by which I can express my views and try to make a difference in a negative society. Having said this though we cannot just use a particular genre of music as a scapegoat, we have to start looking at the root cause.




Your mixtape is out soon what is it called and what can we expect from it?

Yeah my mixtape is out soon and it’s called “Positive State of Mind” expect solid well written tracks, the first snapshot of myself, a portrait of Gee. I hope people listen to it and enjoy it.

Have you written all the songs on your mixtape yourself? What do you write about ?


Yeah I have written everything on there, a couple of other artists from Roots are on there as well spitting their own bars, but I wrote everything I spit. I don’t wanna give too much away but I write about real life things like I said. I am inspired by reality so you will get that from my lyrics.


What are your hopes and dreams for your music?

I hope to reach the masses with my music, to inspire others with my lyrics and build a name for myself as a respected artist. I’m not trying to save the world I just hope I can do my bit as an individual, I want people to feel me and understand me through my music.

What other projects are you working on at the moment ?

Well I will be working on my next mixtape, I don’t want to give too much away but I am working on various things for the future in terms of my music. Watch this space.

Photobucket


Where can we see Gee performing and where can we get more info about you and your camp Roots Ent?

Well I am gonna be performing all around London over the next few months, my next performance will be at the Prince's Trust Live Mic event in Marie Lloyds Bar in Hackney Empire on 29th March...you can get more info about me and Roots by going to our myspace pages

www.myspace.com/rootsentg
www.myspace.com/rootsent


Pics by Ione @ Mind Studio

Hip Hopping and Inspiring Britain's Youth By Alexandra Hudson



Since the 1970’s Hip Hop has grown into a huge phenomena as a music genre and a culture. Hip Hop is continuously evolving and has never failed to influence and inspire the youth of each decade. It has affected their social groups, hobbies, fashion style and arguably their language. However, throughout Britain there are growing concerns of the affect that Hip Hop has on our youth today, yet is this really the case case?

Has the ‘rise’ in drugs, gun crimes and violent gang warfare truly been an influence of Hip Hop music? Significantly Metropolitan Police statistics show that gun enabled offences in London have in fact decreased -28% since January 2007 and -42% over the last six years (http://www.met.police.uk/crimestatistics/docs/hist_perf.pdf). Therefore there is no evidence to suggest that the two are connected. The media has continuously been on hand to report these tragic events and analyse the nature of these crimes, influencing many to blame Hip Hop as the prime cause. If you are to read a series of lyrics from influential artists such as Lil Wayne, Snoop Dogg and 50 Cent, you will find that there is nothing to suggest or encourage our youth to commit such crimes. In actual fact there are many artists who have written lyrics discouraging such crimes. Few seem to address the huge number of violent films that we are exposed to– have these affected our behaviour? Did watching Save The Last Dance, 8 Mile or Style Wars affect you? Did watching Rocky make you want to box? Computer games have the same argument. In the early nineties many of us played Street Fighter, yet few of us aspired to be another Ryu or Ken. In 1994 a film was made of the computer game, yet few seemed to be affected by the violence and merely focussed on the spoof quality of this feature film. Surely a film with Kylie in it would not be very violent and it was classified a PG-13. Music is the same as films and video games. It is a medium in which we can express ourselves creatively and escape from reality, not make it one.

There are so many elements of our culture that could be blamed for the way we are. In terms of helping our youth, undoubtedly, it is the socio-economic problems of these areas that must be addressed, not our music, films, or video games. Therefore rather than analysing the problem we must solve it by creating an alternative for them. What can we do to help our communities and prevent these crimes from happening? The answer: create and continue to develop already existing initiatives to take our youth off the streets and into community halls where they can cultivate their passions, whether it is a certain sport, art or music genre. They need something to be excited about and feel that they all have a talent of some kind and can accomplish anything they aspire to.

Throughout the country in cities such as London, Nottingham, Manchester, Birmingham and Bristol communities have been coming together and have founded programs to tackle this growing issue. There are courses, workshops and youth clubs all orientated to develop these existing passions. Point blank youth is a fantastic organisation that has positively made a difference within the UK:

“Point Blank is the most innovative music education centre in the UK, voted for the fourth year running ‘Best Music Production and DJ Courses' by DJ Magazine. All of our tutors have a wealth of experience and have worked with major artists such as: Sugababes, Leftfield, Massive Attack, Neneh Cherry and Natalie Imbruglia to name but a few.

We reach a broad cross section of young people, spanning secondary school pupils to youth who are unlikely to be engaged in education, employment or training. Our non formal learning courses are a fantastic vehicle to get young people back into a learning environment away from destructive influences. In addition to participation on the courses Point Blank also offers young people progression routes in the form of work placements.”

http://www.pointblankyouth.net


There are a huge variety of courses, workshops and projects that young people can do to gain new skills and develop their talents. Artistic areas include MCing, DJing, street dancing, singing, song writing and many, many more. Have a look at the website to get more information. Street Vibes Youth is another brilliant organisation and is the “Number 1” college in singing, song writing, DJing and music production. “Our specialist teaching staff has an aptitude for motivating and engaging ‘at risk’ young people, including youth offenders and disadvantaged youth, and guiding them towards a positive outcome, a formal qualification and further education via our innovative BTEC courses.” (http://www.streetvibesyouth.co.uk)

It is these activities that help our youth to bond with another, as it is natural for people to spend most of their time with those they have a strong common ground with. Their social groups and extra-curricular interests are therefore a key component of the community. Music gives everyone the opportunity and inspiration to creatively express themselves, bringing them together and strengthening their bond through these shared interests. Also, the internet enables music to be more accessible through downloads and uploads, as well as creating opportunities for individuals to widen their network and meet others who share the same passions, such as through myspace.

The media also creates a huge awareness of what is popular and what isn’t. We are all susceptible to advertising and the celebrity culture. Television programmes, films and magazines all contribute towards the influence and ultimate attitudes of the consumers. Hip Hop is a huge genre and culture; therefore it is not surprising that fashion tycoon H&M has recruited established role models such as Timbaland, Rihanna and Ziggy Marley to represent their own labels for the store. These celebrities plus many others have combined forces to broaden the awareness of the campaign “Fashion Against Aids” (http://www.hm.com/fi/press/pressreleases). These celebrities can positively make a difference and through their roles in this campaign this can be accomplished. It is these people that we should encourage the youth in our communities to aspire to. They too can fulfil their dreams and it is up to us to help them.

Therefore we must look to ourselves and act upon how we can help our youth. We must encourage them to find a passion, a hobby, something that makes them feel that they have a talent and then help them develop it. With support and determination they can aspire to anything they set their mind to. Together we can accomplish anything.

By Alexandra Hudson

X-cesing All Areas! By Alexandra Hudson

Photobucket


“I live life to excess, I don’t do anything by half measures.”



Xces is a tremendous inspiration to us all. Originally from West London he has worked in production for the past four years and has successfully established himself as an amazing Hip Hop and R&B Producer, producing fantastic talents such as JMC, 112, D-Block Styles-P, Sheek Louch and many more.

His inspirations include Timbaland, Kanye, Premire and Alchemist, yet he also says that he is “inspired by and influenced by a lot of people old and new, anyone who musically thinks outside the box and has me like “I should have thought of that!”’

Whilst working with JMC and Vault Music in London, Xces’ work impressed some major U.S. names, opening the doors to more opportunities and broadening his network across the Atlantic. His outstanding reputation and talents as a music producer will hopefully attract even more major artists to work with him, such as Lil Wayne, Lupe Fiasco, Jay-Z, Wiley and Kano. Xces is working on several projects at the moment including producing JMC Safecracker Mixtape and a new R&B four piece girl group Espree, who have toured with U.S. sensation Joe in all of London’s major venues, as well as winning the Natoinal UK Unsigned Competition. Many of these tracks can be heard on their myspace WebPages.

The UK Hip Hop scene is strengthening yet there are still difficulties for many new talents to break into the industry, compared to the U.S. Xces states that to accomplish this it is important for people “to start to work together and network better, making quality music should be the focus not the money, jewels and chicks.” He also emphasises “managers please do the job your artists are relying you to do and most importantly U.K fans of Hip Hop need to start buying OUR Hip Hop and not just saying yeah he’s good but I wouldn’t buy his album or go to his show cause he used to live on my road get me!” .

In ten years Xces sees himself as still producing existing and new talents of the industry. He is also passionate about helping Britain’s youth off the streets and by doing so he has founded a number of music programs within schools, councils and communities. These have been created to develop their already existing skills “from the artistic to business.” Xces is driven to make a difference within our communities and is using his abilities to change the lives of our youth and keep them off the streets. These tremendous opportunities will enable the dreams of many talented teenagers to come true. His advice for those who want to break into the industry includes:

“Stay focused this industry is a way of life not a job or a hobby be as skilled as you can at as much as you can keep your eyes wide open for opportunities the smallest things could turn into a major break.”

We can learn so much from Xces and his passion to make a difference. His fantastic music productions and position as a great figure of inspiration will hopefully encourage the many of you to believe that you too can do the same.


For more information check out www.myspace.com/xcesmusic

By Alexandra Hudson

Si Phili's Keepin It Real By Alexandra Hudson




Si Phili has accomplished a great deal over the last 11 years and is destined to even more greater things. It all started in 96/97 when he and other members Life MC and DJ Nappa formed the Hip Hop group Phi-Life Cypher. Representing Luton they together entered the Tim Westwood's Talent 2000 competion and were successfully one of the final three acts. Since then Phi-Life Cypher have performed and recorded with numerous artists such as "Public Enemy, KRS1, Big Daddy Kane, Flava Flav, The Pharcyde, Afu Ra, among others, and [have] also appeared with "PLC" (phi-life cypher)on the "Brits" in 2001 with the Gorillaz performing the originally PLC recorded version of "Clint Eastwood" released in 2000 (check Gorillaz G-Sides)."

Si Phili also enthuses that they have toured throughout Europe in countries such as Russia, Switzerland, Portugal, Spain and the UK where they have established a great reputation in "underground hip hop clubs, performing at various high profile Hip Hop events and festivals such as Hip Hop Kemp (CZ Republic), Peace not war(London), Brighton Hip Hop festival, Depurcssion(Manchester)."
Si Phili was inspired by hearing others "rhyming and making tracks" and knew immediately that he could do the same. Since coming from a breakdancing and grafitti background, it seemed only natural for him to put his own ideas into practice. Together with Life MC, he rhymed, freestyled and ultimately found his own style. Si Phili tells us that whilst they were "freestyling to beats...the people that were there said I sounded good. I liked the sound of that so carried on from there."


Whilst pursuing a solo career, Si Phili entered and won the Hugo Urban Rules Award early 2007. "I was just about to start my solo career and was looking for an outlet to get the new music out there to the masses." Si Phili's first single from his debut album will be released Summer 2008. He describes his music as "soulful melodic beats with intricate frenetic rhyming" and "more commercially accessible" compared to his previous work. There are many artists that Si Phili aspires to working with in the future, ranging from US artists such as "Kanye, Common, Lupe Fiasco, Wu Tang Clan [and] The Roots" to UK artists such as "Amy Winehouse, Marc Ronson and the Arctic Monkeys," plus many more.
Photobucket

Si Phili has a number of exciting projects that he is working on. At present, Si Phili is working on his solo album, which will be realeased Autumn 2008 and will also be releasing another Phi-Life Cypher LP and a mixtape. Towards the end of 2008 and beginning of 2009, Si Phili will be bringing out a project called Ambiguity, which is something we are all greatly looking forward to. We will let you know more about this project when we have more information. Si Phili tells us: "I’m featuring on a few other artists’ tracks also such as Andrea Magee, Kye Sones, and a few others, but any artists who want to collab jus holla at my myspace and we can work it out."
So if any of you are interested in working with Si Phili, as well as artists he is also looking for "HOT mc's and vocalists for my album and other projects."

Si Phili's advice for all of you up-and-coming artists is "stay on that hustle, nothing good comes easy and this game definitely aint easy." For more information on Si Phili, Phi-Life Cypher or if you are interested in working with Si Phili, check out:

www.myspace.com/siphili
www.myspace.com/plcphilifecypher
www.myspace.com/ambiguity06
www.myspace.com.richyspitz

"soon to come will be www.siphili.com so stay tuned for that website that’s under construction right now."


BY ALEXANDRA HUDSON

Artists to look out for !



Wassup! Intrigue is tellin you now!!! you better listen up for the following artists cuz they are the next to BLOW!!!! please support and rep these artists!!!!!!!!!!!


GEE

Photobucket

We been reppin Gee from the inception of Intrigue and we wont stop cuz he deserves all the praise!!! Keep up the hard work Gee and look out for his up and coming mixtape "Positive State Of Mind". This young man is so talented words cannot even describe you just have to listen. Come down and support Gee at the Xclusive Entertainment event at Marie Lloyds Bar in Hackney on the 29th March. check out www.myspace.com/livemicno1 for more info

For more info and updates on Gee www.myspace.com/rootsentg



WATERBOY
Photobucket

Waterboy is part of Roots Ent and is definetely doin his thing. Be sure to check out his myspace page listen to his tunes and show some luv! he is def one to watch!!!
WHY?? CUZ INTRIGUE SAYS SO!!!!!! LOL
www.myspace.com/waterboytg Keep it locked!!


RAM

Photobucket

Ram is one crazy sick lyricist so make sure you guys and gals check out this one's myspace page! Listen to his tracks and don't ignore this talented young up and coming artist.

http://www.myspace.com/rameses80



Kickin' it @ Live Mic

Photobucket
On the 23rd February 2008 Intrigue Magazine went to Xclusive Entertainment’s Live Mic event in Marie Lloyds bar Hackney. The founder of Xclusive entertainment Alphonso Stewart started these events not only to raise money for the Prince’s Trust but to give up and coming artists and fashion designers a chance to showcase their talent

Photobucket

E.J kickin it with Alphonso


The night was hosted by Shad a very well known Will Smith lookalike and Miss Blue, we saw young songstresses Hannah and Lei show off their outstanding voices and an amazing girl group called Dyverse strut their stuff on the stage. We also had a chance to listen to exceptional performance poetry and experience a fashion show of up and coming fashion designers displaying their latest collections.



Photobucket


Lovely ladies reppin Live Mic!

Alphonso stated that he wanted to give young talented individuals a chance to perform in front of an audience and showcase their talent to those that mattered. “Live Mic celebrates all music genres, acknowledges artistic aptitude and talent. It is a powerful tool for showcasing signed, unsigned and emerging artists. Live Mic gives artists from our local community who often go unnoticed a chance to shine”


Alphonso performed on the night and showed us why he has had the opportunity to work with such artists as P Diddy, Mariah Carey and Chaka Khan. Alphonso told Intrigue that he wants to take Xclusive Entertainment worldwide creating a platform for young artists and talented individuals to put their best foot forward.

To find out more info on Live Mic and Xclusive Entertainment go to

http://www.myspace.com/livemicno1





Making it as an artist: doing it independently

These days so many young boys and girls wish to make it in the music industry as artists. Many do not understand how difficult it really can be to make an actual living in such a competitive industry. Talent is a major factor but you cannot get by with talent alone in this business. How hard can it really be? I hear all you ambitious musicians out there saying!!!! Well like any career or business it requires hard work, determination and a lot of learning. Many artists these days are going down the independent route and shunning the majors, being an artist has become like running a business and like any other business it requires knowledge of your field and plenty of hard graft. Essentially being an independent artist is running your own record label, and this is not impossible if you do it properly. There are so many aspects to the music business that you must consider as an artist, whether you would like to go down the independent route or you are seeking a major label deal. To make it easier for you guys I am just going to give you a run down on setting up and running your own record label.




Running your own label

One of the first problems you will come across running your own label will be finance, not just start up costs but ongoing cash flow. To press up 1000 CD’s can cost from £750 to £1000, but then there are additional costs. Promotion, your own basic living expenses etc etc. The music business is a very risky business and investors more often than none don’t get it. Unless you have your own capital from some very rich family members then when it comes to finance you will find it very hard. The best thing to do for finance would be look for a benefactor who has always been interested in the music business who will be willing to lend you the money. There are other ways to generate small start up capital, such as the Prince’s Trust, if you are 16 or over and have a business idea you can get up to £5000 to put in to it. This money does have to be paid back but it is interest free money, so this is a great option.

Once you have set up your label, you can go to distributors, but they will want something concrete, as in finished product. They like to see some track record to instil confidence, it is a good idea to set up as a limited company as distribution companies like to see this and it limits your liability in any court case that may arise. This all may be going over your head but it is very important you know these details if you want to set up as an independent artist and release your material on your own steam.

You will need to sign a distribution contract, but before it can even get to this stage you need to make everything look as professional as possible, for example a company logo and stationary, not to mention a good selection of tracks. The manufacturing process goes from the music mastering to cutting, by now you should be organising your artwork , going through test pressings and getting your initial promotion sorted as well. You then need pressed up promo copies of your material for DJ’s and press. Once you have built up a buzz within the night clubs as this is where it all begins and where it counts, you should be picking up some radio airplay by now (for original material or legit covers) then you should start trying to distribute to shops followed by full on radio promo. From manufacturing to release should normally need 10-12 weeks.

Distribution is very important, you can go around to the shops on your own but it can take a very long time and you will find that it will be a fruitless task. Most shops do not pay much and you will end up with sale or return. You need to know what the distributor specialises in in terms of styles of music. It is a good idea to approach a company with a demo initially.

Now you have a distributor and agreed number of your product in stock what comes after this ?

Promotion. In general there are seven stages of promotion but it is not always the same in every genre of music, but this is just a general frame for music promotion. Start with the clubs, if you have a good DJ contact this is fantastic as it will create the vibe needed to. Then the radio, know who the specialists are and then thirdly the press. Know who the papers and magazines are who are into your type of music. From this we go to live performances, you now have to back this up with advertising, flyers, t shirts and other promotional material. The sixth step should be television as in making a video and trying to get it shown on any of the channels the play your kind of music. However as a start up avoid like the plague channels that ask you for money to play your video. Make sure if you have directed and produced the video yourself that you join Video Performance Limited (VPL) the company that collects your royalties each time your video is played. Lastly there are licensees, if you can get your tracks licensed for compilations in all the various territories you can build up a steady income from this.

I hear you say, this all sounds like a foreign language! It may well do sound like that but you need to know all this if you even think you are going to have a fighting chance of setting up your own label to release your own material.

You need to make sure you are registered with the mechanical collection and performance collection societies (for collecting royalties) PRS and PPL and MCPS. You are required by law to be a member of MCPS to press records. (Google these societies you cant expect everything to be handed to you on a plate now can you!!!! Lol)

Guys and gals!!! Do you still want to set up your own record label???? This might change your minds! What if I told you that it can take a minimum of two years of spending money and not getting any in return. In the music business like any other business you have to establish yourself before you can expect to start making a real profit. If you are running your own label and you are also the artist you will have to work really really hard! There are office hours then club hours, then time in the studio. Essentially you are running your own business and the buck will always stop at you. So think very carefully before committing to setting up your own label and learn the business before you throw yourself into it. There are many downsides to setting up and running your own label but it isn’t all bad news and you shouldn’t dwell on these disadvantages because nothing good ever comes easy.

The upside to going it alone is that, you are doing what you want to do with no one telling what to do, it can be really good fun and working on your own project and seeing it through to its finality can be extremely satisfying. If you are an artist you have all the freedom in the world when it comes to your music, therefore you don’t have to answer to anyone when it comes to creative expression. When you are signed to a major label they are dealing with the masses therefore if your song is not what they think is the next big thing it will get knocked back. However going it alone you can serve your own niche market and stay ahead of the game.

There are some things that an independent label may not want to deal with such as packaging and boxing of the finished product. There are brokers that deal with this and it can save you a lot of time, these companies act as production departments for independents, from cutting and mastering to delivering the finished product to the distributor, they can also organise the printing, these companies can get involved at any stage in the manufacturing process that the label doesn’t want to be involved in.


Running a record label is not easy but it can provide the artist with the freedom to what you want creatively and in the long run it can benefit you highly financially. As said before nothing good ever comes easy so work hard and do the necessary learning before jumping in head first and your business will be a success.

If you want any help and advice do not hesitate to contact me via e mail and I will try my best to help you with contacts and any questions you may need answered.

intrigueonline@yahoo.com

Happy business running guys!!!!!!!!!!!! Always remain positive and you will make it!!!!


The manufacturing process

Do your own PR By E.J

Do Your own PR

PR for an artist or fashion designer or anyone can be a very scary word!! It does not have to be though because it can be as easy as you make it. Many artists don’t have the money to get a professional PR rep on hand or may not even know what PR is. Most people I have spoken to seem to think PR is short for promotions and that it simply involves handing out flyers and placing a couple of adverts and that’s PR taken care of. Newsflash guys, this is so not the case!!! PR is the planned process of getting a message across to your potential publics. Meaning the people who will be or who already purchase your product or service. In order for people to want to purchase a product they must have some product knowledge and be aware of what it is they are buying. Therefore PR comes before advertising and it can be a very broad subject area. Although I could focus on many aspects of PR in various different fields, I will be focusing on PR for musicians. Working in music PR for a few years now I have found that many of the young artists that ask me for my help do not have a clue when it comes to this area, well listen up gals and guys and take notes.

What you need to do your own PR

Before you jump into doing your own PR you must put together a brief plan, making sure you have a timeframe and you stick to it. Decide what you want to achieve from your PR plans and make a clear and concise outline of what you are going to be doing. PR involves generating press interest, creating a buzz, networking, keeping the public informed by setting up mailing lists and updating potential fans and existing fans on everything that is going on. Even updating and keeping Myspace pages and websites up to date is very important.

Decide on your image and the kind of message you want to put across with your music and stick to it.

You now need to put together a press pack this will be given to the press, venue owners and event organisers, agents and even people in radio.

Your press pack should include photos therefore it will be a good idea to invest in getting some professional pictures done.


Press pack materials

Ÿ Bio (this is like an outline of what you have done and are doing as an artist)
Ÿ Press release (one or two paragraphs of something that is actually news e.g. an album release or performance at an event. Make this short and interesting)
Ÿ 2 press photos printed A4 size with contact details on the back or paper clipped to the bottom of the photo (all materials must have contact details on them so they know who it is from)
Ÿ Flyers with your myspace and or website details plus e mail and or phone numbers on, make them postcard size and make sure they are effective and easy on the eye.
Ÿ Business card, this is not always necessary as you can just use the flyers for this purpose but it does make things look a lot more professional
Ÿ List of up and coming shows and an invitation to the next one
Ÿ Press clippings, if you have had any media coverage at all, include a press cuttings sheets so people know there has already been interest in you.
Ÿ CD, you must put some of your material in the press pack, it must be up to date material, well your most recent release anyway. (make sure it has contact details on the sleeve so they know who it is from, there is nothing worse than sending out a press pack with no contact details on it at all. The journalist or whoever you are sending it to will be very annoyed and will just chuck it!)

The press pack should be in a nice folder with a picture or logo on the front with contact details visible. These days with the internet you may not always have to send a physical press pack but it is always nice for them to have something in hand. If you want to cut costs by e mailing press info over to the recipient. Make sure you know what to send.

If you want to e mail it send the following:
Ÿ Introductory cover e mail stating who you are and what you are sending and attach the relevant info
Ÿ Bio
Ÿ One or two press photos
Ÿ Press release
Ÿ Press cuttings if you have any
Ÿ Flyer
Ÿ List of up and coming shows with an invitation to the next one
Ÿ Links to myspace page or website so they can listen to music or even you tube link if you have a video on there. (again make sure you put contact details on every page so they can make contact with you)

Try and put everything in one file so it can be viewed easily.
Press packs can be made pretty cheaply but you have to know who you are sending the info to.

The main people who you will be sending your press packs to will be journalists therefore you have to identify the right people to send them to. If you are an up and coming artist, there is no point sending your press pack to a top glossy because they get thousands of press packs through the door. The best place to start would be:

Local newspapers
Student newspapers
Local radio
Small cable channels
These publications are always looking for new stories and material for their pages and for their channels so do not shun these and go straight to the top, start off gradually and build up a buzz. This way you will get the much needed media training and you will fill up your press clippings sheet

Try and send your press pack and press releases at crucial times like when you are about to release an album or mixtape, also if you are going to be performing at a particular event. Especially if it is local make sure you stress the local connection and you will most definitely get a slot or a quarter of a page in your chosen publication.


Once you build up a buzz and a bit of a following aim at the bigger publications, at this stage you may find that publications are coming to you for stories and features instead of the other way round.

You should also hand your press pack to event organisers, agents and other people who could help push you forward in the industry.

Mailing lists

Set up mailing lists on your myspace page and website so people who want to keep up to date with your activities can put their e mail info in and always be informed. You can also collect mailing list details at gigs and wherever possible to make sure as many people are informed about your activities as possible. Be sure to give people on your mailing list special privileges, for example people on your list will get to purchase your mixtape or album first at a cheaper price than people who are not on it. Make your mail outs look attractive so people will remember your professionalism and want to purchase your product when it comes out.

Networking

Many people think that this is not part of PR but it is, as whoever you are talking to are your potential public, therefore the more people you talk to the better. You must always present yourself in a professional but friendly manner and people will remember you. Make sure you interact with the audience at events and talk to people who are interested in your music. Give out your business card or flyers if people are interested. Do not just hand out flyers aimlessly because this is fruitless talk to people and if they seem interested give them your contact details. You never know who you could meet, remember you are always doing Public Relations at events where you are performing or at music industry events.

Websites and social networking sites

If you have a website make sure you always keep it up to date with the relevant information like up and coming shows and releases. Make sure it always looks good and that it represents your music in the best way possible. If you don’t have a website or you do and also have a myspace page or something similar, do the same and keep it up to date. Don’t just make thousands of friends and then not keep in touch with them. Place comments on peoples pages and send the odd message so people will remember you. Keep the design looking fresh and relevant to your music, make it easy for people to see information on your page, and try not to make the page too cluttered. Update your pictures and music regularly to keep the page fresh and keep people hungry for more.

I think I have given you enough information now don’t you???? This kind of info should not even be free….so be grateful the little I have given you and make sure you digest everything that you read.

Good luck guys and dolls !!!!










Reviews

DJ Shadow




DJ Shadow and his partner played at the Roundhouse in Chalk Farm and they proved that when it comes to other people's music they have still got it!!! They say deejaying should be seen as a science and with eight turntables, two loop effect pedals, four hands and hundreds of seven-inch records, the Californian pair took us on a two-hour rollercoaster ride through all of music.

We heard Hip Hop, Soul, Doo wop and Samba. They rocked the house and showed us that they are a match made in heaven (when it comes to deejaying that is!!!!)

Intrigue gave the pair a generous four stars!!

****

Mr.Drastik: The Gladiator's Anthem cd (MDM)


Photobucket



Mr. Drastik has been building a rep on the UK scene for a few years now and this is his personal take on Hip Hop. He delivers his bars well and takes us on a journey although his slight american accent does sometimes make us forget he hails from North West London. The production is tight and the lyrics catchy and sometimes poignant. Do we think it is worth grabbing a copy? Well yeah!! Rep the UK and cop one! Intrigue recommendation.

****


Leona Lewis: Better In Time/Footprints In The Sand

Photobucket

This is double A side is the Sport Relief official song and we can officially say it is not as good "Bleeding Love" Both songs are very predictable and although her voice is unmistakably out of this world. The songs are much to be desired, the charitable element will ensure this single is a hit but we don't think there is much to smile about when it comes to this. We give this dreary single a dreary 2 stars. Sorry Leona! Fantastic voice, boring predictable material.

**

Great Music Websites



Guys and girls, we aint scared of competition! Check out these great music websites and give yourself an online musical lesson with these fab websites!!! Happy surfing !!


www.rapcentral.co.uk
Photobucket

Check out this cool site, they bring the latest news, reviews and everything you need to know about the rap game. This site is great!!! So go have a browse and have fun!!!


www.britishhiphop.co.uk
Photobucket


This website has reviews and interviews plus news and much more, it mainly covers UK Hip Hop but it covers US stuff as well. So if you want a simple to navigate Hip Hop site then check this one out.


www.ragomagazine.com

This is the UK'S top Online Hip Hop Magazine it is a good read with reviews and interviews. This is a great mag but the only thing Intrigue would say is it needs to rep the UK a bit more, it has a lot of US artist interviews on there. Not to say there is anything wrong with that but we need to start repping UK homegrown talent if we are gonna make it!!! I am sure you would agree with me !!!!

Anyway guys thats it! if you wanna find out about any other websites that could tickly your musical fancy go to google !!! only jokin send us an e mail with any questions you might have !!!

intrigueonline@yahoo.com

BY E.J

Fashion with Facshion!




On the 16th February ‘08 Intrigue magazine went down to the new fashion exhibition; Facshion. Organised by the founder of Funk’d Freedom T shirt brand Diana Baptiste-Young.
We met up with some of the up and coming fashion designers including Amisha who is a young talented jewellery designer who designs her jewellery with care attention and captivating elegance. We were loving her stuff and hoping for some freebies!!!!!


Another designer who caught our eye was Monica whose Asian inspired dresses and sparkling clutch bags are great for the evening. Working for the last couple of years with mostly foreign clientele. Monica has carved a niche in Western party wear. Watch out for Monica’s designs on the red carpets ladies!!


Photobucket
Monica from Monica Couture showing off her designs

Keep your eyes open for a talented young man called Uche Abili, we caught up
with Uche while he was painting his custom designed trainers with his colourful and eye catching designs.

Photobucket

Uche showing off his custom kicks and other designs

While we were browsing the stools we came across Mr Wingate and picked up a few bits and pieces from his collection. Mr Wingate is the brainchild of up and coming designer Samuel Wingate, he uses strong images of tower blocks printed in bold colours on T shirts, sweats and bags. We were like so loving the “Centerpoint” T shirt for men we just had to snap a couple up for our up and coming fashion shoot!!!! Keep up the good work Mr Wingate.

Photobucket


Check out the pics guys and keep your eyes peeled for these up and coming designers collections in the Intrigue fashion spread in a forthcoming issue.

For more information on Facshion

Go to:
www.myspace.com/facshion

Fab Fashion Websites

www.myfashionlife.com

This website fashionista's is the s**t!! well it is if you are fashion lover if not then don't bother!! it is packed full of articles and interviews basically everything you need to know about fashion fashion fashion !!!!!



www.stylebytes.net

This is the online fashion blog of Agathe Bjørnsdatter, updates you on what she buys and wears and the best places to shop! Fab!


www.discoo.co.uk

This website is an online fashion store that offers next day delivery. Get some great finds on here.

Happy surfing guys!!

WIN £100


Guys get a lil bit of xtra cash in your pockets courtesy of Intrigue Magazine and win £100! All you have to do to enter the competition is answer this simple question

where will talented young lyricist GEE be performing on the 29th March?

E mail your answers via myspace or to intrigueonline@yahoo.com